Oliver Kneip is a freelance copywriter and author (travel-books) working with agencies and brands around the world.

Formerly at Jung von Matt, he has been freelancing since 2017, creating campaigns, concepts, and copy for international clients, including agencies like Saatchi & Saatchi, INNOCEAN, Accenture Song, and BUCK Design—and brands such as Mercedes-Benz, Audi, Bearaby, Beast Health, and Mozilla Firefox.

Now he’s specializing in English-to-German transcreation and localization for international brands entering the DACH market.

English-to-German localization for website content targeting Germany Austria Switzerland

TV appearance to talk about his new travel book on Alzheimer’s.

Avoid Awkward
German!

Go with me:

  • Native-level German copywriter specializing in transcreation & localization

  • Precisely tailored for DACH audiences

  • Messaging built around your brand voice and identity

  • Creative and strategic thinking

  • 12+ years of performance-driven copywriting

And please also avoid this
awkward German…!

English-to-German localization for website content targeting Germany Austria Switzerland

German Copywriter (beats AI!)

See why a native German copywriter makes the difference when entering the DACH market.
Transcreation and localization work best when done by experienced professionals who understand the culture from the inside.

My goal

I help international brands build trust in the DACH market by combining native-level German, deep regional knowledge, and years of experience with leading agencies and top global clients.

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“Don’t let cultural missteps cost you.

I’ll make your brand DACH Ready.”

Oliver Kneip – DACH Ready Copy

English-to-German localization for website content targeting Germany Austria Switzerland
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If you’re thinking, WTF?
Check the FAQ.

My path from native German copywriter to transcreation and localization for the DACH market.

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  • I trained at Jung von Matt and started my career in one of Germany’s leading creative agencies. That’s where I learned how strong ideas turn into real brand communication — working on campaigns for brands like Audi and Mercedes-Benz.

  • After years of working as a copywriter, I increasingly supported international brands entering the DACH market. I saw how often good products failed because the messaging didn’t feel local. That’s when I decided to focus on transcreation and localization — because that’s where the real difference happens.

  • I don’t just translate content — I think like a copywriter. That means your brand voice, tone, and intent stay intact, while your message is adapted to feel natural in German. Because in the DACH market, trust is built through how you communicate — and lost quickly if it feels off.

  • From e-commerce and SaaS to health, design, and global brands, I’ve worked across industries and markets. The common thread: companies that care about how their brand is perceived — and want to get it right when entering the DACH market.

  • AI is fast — but it doesn’t understand nuance, tone, or cultural context. And that’s exactly what matters in marketing. Tools can support the process, but making your brand sound natural and credible still requires human judgment and experience.

Let’s make you DACH Ready!

Schedule a Meeting