Oliver Kneip is a freelance copywriter and author (travel-books) working with agencies and brands around the world.
Formerly at Jung von Matt, he has been freelancing since 2017, creating campaigns, concepts, and copy for international clients—including agencies like Saatchi & Saatchi, INNOCEAN, Accenture Song, and BUCK Design, and brands such as Mercedes-Benz, Audi, Bearaby, Beast Health, and Mozilla Firefox.
Now he’s specializing in English-to-German transcreation and localization for international brands entering the DACH market.
TV appearance to talk about his new travel book on Alzheimer’s.
Avoid Awkward
German!
Go with me:
Native-level German copywriter specializing in transcreation & localization
Precisely tailored for DACH audiences
Messaging built around your brand voice and identity
Creative and strategic thinking
12+ years of performance-driven copywriting
And please also avoid this
awkward German…!
My goalI help international brands build trust in the DACH market by combining native-level German, deep regional knowledge, and years of experience with leading agencies and top global clients.
“Don’t let cultural missteps cost you.
I’ll make your brand DACH-ready.”
Oliver Kneip – DACH Ready Copy
Why Transcreation & Localization became my focus
After more than 12 years as a German copywriter, the shift happened naturally. I increasingly worked with international brands entering the DACH market, helping them adapt their messaging so it truly resonates locally.
Those projects showed me how powerful transcreation and localization can be in building trust, relevance, and real connection with audiences.
How I became a copywriter
I trained at the Jung von Matt Academy for Creative Concept and began my career at Jung von Matt/NECKAR, one of Germany’s leading creative agencies.
There, I developed campaigns and concepts for brands such as Audi, Mercedes-Benz, Ehrmann and EnBW, learning how strong ideas translate into impactful brand communication.
Why I freelance
Since 2017, I’ve been working as a freelance copywriter, collaborating with agencies and brands across different industries and markets.
Freelancing allows me to work with diverse teams and international clients, bringing fresh perspectives while staying focused on clear ideas and effective writing.
Who I work with
I’ve collaborated with agencies including Jung von Matt, Accenture, Saatchi & Saatchi, Thjnk, Panama, Stan Studios and Baker Street.
My clients range from established global brands to international startups and scale-ups across industries such as automotive, SaaS, lifestyle and food.
What makes my work different
I enjoy working in international and cross-disciplinary teams where strategy, design and storytelling come together.
My goal is to translate brand thinking into language that feels clear, authentic and culturally relevant — especially when adapting messaging for the DACH market.
